A self-directed learning exercise, completed as part of Figma UI UX Design Essentials (Udemy).
Project Brief
Design an intuitive and engaging ecommerce website for a coffee machine company, tailored to an older, affluent user demographic. The primary user, John—a 70-something business owner with a doctoral degree—values quality, supports small businesses, and has moderate digital familiarity. The challenge was to create a user experience that balances ease of use with a refined brand presence, guiding users like John seamlessly from product discovery to purchase.
Color scheme, fonts and design inspiration
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Site intro animation
(click R to restart)
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Product selection
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Product details
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Image generation
The design of the featured product, Bruna Magic 8, was inspired by a 1970's Norelco drip machine. This choice was partly a personal aesthetic, and also a nod to our mature target demographic, who hopefully appreciates the simplicity and nostalgic design.
This product image was achieved through Midjourney and Photoshop.
Checkout animation
(click R to restart)
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About Us
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Podcast (Coffee Talk)
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